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You're Losing Money If You're a Contractor Without a Website

October 26, 2022

If you're in the business of contracting, whether you're a plumber, an HVAC technician, or a home builder, chances are you've been told that you need a website. But maybe you're not convinced. After all, Yellow Pages ads and word-of-mouth have worked fine up until now, right? Wrong. If you're still on the fence about whether or not to invest in a website for your contracting business, read on to find out why you're losing money without one.

You Don't Look Legitimate Without a Website

In this day and age, people are used to being able to look up any product or service they need online. If you don't have a website for your contracting business, potential customers will simply go to your competitors' sites instead. And even if they do manage to find your phone number, they'll likely view your business as being less legitimate than one with an online presence. 

A Website Helps You Rank Higher in Search Results

If potential customers can't find your website, they'll never be able to find your business. Search engines like Google use algorithms to rank websites in their search results; if your website is optimized for search engine ranking, it will appear higher up on the list when someone searches for keywords related to your business. This means that people searching for "plumbers in XYZ area" are more likely to find your website and call you for their plumbing needs than if your website was buried at the bottom of the search results. 

A Website Shows That You're Invested in Your Business

Your website is an extension of your brand; it's what prospective customers will think of when they think of your contracting business. By investing time and effort into creating a high-quality website, you're sending the message that you're invested in your business and that you're serious about providing quality products or services. 

There's simply no good reason not to have a website for your contracting business these days. If you don't have one, you're missing out on valuable leads and opportunities—and leaving money on the table. Contact us to get started today!

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