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Popular Email Marketing Myths You Should Stop Believing

February 8, 2021

Competition is fierce no matter what industry to go into, meaning you can’t afford to neglect specific marketing approaches, like email marketing, just because others consider them ineffective. Unfortunately, many misconceptions surround email marketing that may hinder you from unleashing your brand’s full potential.

To stay informed about the truth about email marketing and get the most out of this tactic, stop believing the most common myths about it. Use this article as your guide to learning more about the truth behind these misconceptions.

Myth #1: Email marketing doesn’t work

Many business owners and even marketers believe that email marketing is dead and done with due to the rise of social media and other technological advancements. According to McKinsey, the truth is that email is 40 times more effective at acquiring new customers than social media. You may be worried that your email marketing campaign won’t be successful, especially if you are targeting a younger audience. However, email is universal, and customers of all ages love it.

Myth #2: Unsubscribers signify bad results

A high number of subscribers doesn’t always mean your email marketing campaign is successful. Some of your subscribers may be ignoring your emails and never got around to unsubscribing. When this happens, you are left with several email addresses that take up space in your database and affect your campaign performance.

An unsubscribe doesn’t always reflect an ineffective email marketing tactic. It just shows that someone was unlikely to buy from you in the first place. When they unsubscribe from your email, your mailing list gets smaller, helping you improve your engagement rate, email deliverability, and campaign performance.

Myth #3: Email marketing doesn’t bring in new customers

Your subscribers are existing customers or people who have already expressed interest in your brand. You may be focused on sending emails to encourage repeat purchases or motivate prospects to try your products. You may also make the common mistake of believing your emails won’t bring in new consumers.

Your subscribers will likely forward your emails to their friends or family or share your messages on social media, which can help you expand your reach and gain new customers. Therefore, make sure that your subscribers can easily share your emails through forwarding and social sharing buttons.

Myth #4: You can’t send the same email twice

Writing high-quality marketing emails involves a lot of hard work, so it’s normal to feel disappointed when only a few subscribers open your email. Fortunately, you can still convey your message to your audience by resending your email. All you have to do is change the subject line, wait at least 72 hours to resend, and resend it only to subscribers who didn’t open it the first time.


There may be newer marketing techniques out there, but that doesn’t mean they are better or more effective than the older methods. Email marketing may have been around for years, but it is constantly evolving, just like any other strategy.

Incorporating emails into your marketing campaign and using it correctly can effectively meet your business goals. Just remember the misconceptions listed above, avoid other false information, and ask for advice from an SEO company like ours to stay well-informed.

Reap satisfying results from your marketing efforts by working with Oddball Creative. We are a full-service marketing company in Owensboro specializing in website designs, digital marketing, and graphic design. Contact us to learn more about how we can help!

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