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How Video Content Can Help Your Brand Soar

October 26, 2022

In a world where consumers are bombarded with an average of 4,000 ads per day, it's more important than ever to make sure your brand stands out. And one of the best ways to do that is with video content.

People are far more likely to watch a video than they are to read an article or blog post (According to Wordstream, viewers retain 95% of a message when they watch it in a video, as opposed to 10% when reading it in text).

Here are four ways that video can help take your brand to new heights.

1. Video boosts SEO efforts. 

One of the main benefits of using video is that it can help improve your SEO ranking. That's because Google's algorithm prioritizes websites that contain videos prominently displayed on their homepages. So if you want to ensure that your website appears as close to the top of search results as possible, then adding some engaging videos is a great way to do it.

2. Video strengthens relationships with customers and prospects. 

People like doing business with companies that they feel like they know and can trust. And one of the best ways to build those kinds of relationships is through video content. Whether you're posting customer testimonials or featuring staff members in short introduction videos, taking the time to create personal connections with your audience will pay off in spades when it comes time to close a sale.

3. Video drives leads and sales. 

Speaking of sales, there's no better way to showcase your products or services than through video. Seeing visuals of what you're selling in action will give potential customers a much better idea of what they're getting than text or even images ever could. And if you include calls-to-action at the end of your videos, you'll be able drive even more leads and sales from your video content.

4. Video builds credibility and trustworthiness. 

If you want people to believe in your brand, then video can be a powerful tool for building credibility and trustworthiness—two things that are essential for any successful business. Credible businesses are those that are able to share their story in an authentic way, and there's no better medium for doing that than video.

As you can see, there are many reasons why incorporating video content into your marketing strategy is a smart move for any business owner—no matter what industry you're in or what products or services you sell. So if you're looking for a way to take your brand visibility and message delivery up a notch, don't forget about the power of video! It just might be the secret weapon you've been missing all along.

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