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4 Tips For Creating An Engaging Email Marketing Campaign

March 3, 2021

Kentucky is rife with opportunities for both large and small businesses. This is why you’ll want to optimize your marketing efforts to maximize profits. One way you can do this is by hiring a digital marketing company in Owensboro that can provide you with marketing solutions in the age of the internet.

While digital marketing has taken on many new forms, email marketing remains to be one of the most effective ways to reach customers. In fact, studies show that email marketing is 40 times more effective than popular social media platforms like Facebook and Twitter when it comes to reaching your target market.

However, this doesn’t mean you can approach your email marketing campaigns haphazardly. Despite its effectiveness, you still have to ensure that your email marketing efforts are geared towards engaging your customer base. But how exactly do you go about doing that?

If you’re looking to improve how you approach email marketing, then we have just the thing for you. Read on for four tips that will make your email marketing campaigns more engaging.

Make Your Subject Line Enticing

You’ll want to put a lot of thought into the subject line that you use for your emails. Considering that the subject line is one of the first things that users see when seeing your email, it’s important that you avoid generic subject lines that people would most likely ignore.

Now, this doesn’t mean making clickbait subject lines as this could lead to your customers ignoring future emails. Instead, come up with straightforward subject lines that let your customers know what the email contains and why they would want to click it. There is no one way to do this so just experiment and see what works.

Add a Touch of Personalization

In the same vein of avoiding generic emails, why not add a touch of personalization to your email marketing campaign. This is especially true for local markets, as you’ll want to make your customers feel that you are truly part of the community. This is why it’s in your best interest to work with digital marketing experts from Owensboro if you’re looking to create an email marketing campaign that is geared towards the locals.

Now, you can approach personalization in a slew of ways. You can either send out emails that target your customers’ specific interests. However, the simple act of adding your customers’ names to an email could give your email marketing campaigns a bump when it comes to conversion and open rates. In fact, 82% of marketers reported an increase in open rates when they started personalizing their emails.

Keep it Short

While you want your emails to be informative, adding giant walls of texts to your emails just won’t be effective. You shouldn’t be trying to stuff all the information in one email. This is doubly true if your email links to an article or a video, as the main point is to get people to view your content.

When it comes to email marketing, what you’ll want to do is to give your customers a snippet of the content that you want them to see. The main goal is to be succinct and interesting. From there, include a link to the content within the email so they can choose to view it if they’re interested.

Don’t Bombard Your Customers with Emails

Lastly, don’t bombard your customers with emails. The last thing you want to do is to annoy our customers. Nothing is more annoying than getting spammed with emails. This can easily turn your customers against you no matter how much they like your product or service.

Instead of overloading their inboxes with emails, be more strategic when you send your emails. A good way to approach this would be to send out emails when a new promotion, product, or service is available on your site.


When used correctly, email marketing can give you a direct line with your customers. However, you’ll want to make sure that you’re giving them relevant and engaging content in order to maintain a good relationship with them. Keep these tips in mind when planning your next email marketing campaign to maximize your chances of success.

Oddball Creative is a digital marketing and advertising agency in Owensboro that offers a wide array of professional services that can help your company maximize its presence in the digital space. Reach out so we can start working with you today and start getting the most out of your online marketing campaigns!

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