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3 Reasons Why Your Business Needs Video Production

February 15, 2021

Many businesses nowadays are looking for new ways to grow even further by building their branding efforts. One of the most effective ways to do this is through video production, whether for online marketing or traditional advertising. However, it may not be enough to convince you that it’s the ideal direction for your company. But don’t worry; we have just the information you need to guide you through the decision making process!

This article will discuss three compelling reasons you should invest in making more branded videos to target business growth. Take this as an opportunity to refresh your customer relationship management and innovate your marketing approaches. This way, you can reach more niches and become a leader in your chosen industry.

Great for social media

You may already be engaged in social media efforts to uplift your brand. However, since many users and trends are in constant development, it’s easy to fall into irrelevancy. It’s because of most prospective customers’ short attention span for content, especially from businesses they have heard of. Fortunately, there are ways to engage them easily in the first few seconds.

With targeted video marketing, you can produce interesting content made to attract your target audience. This way, you can pull them into your social media pages, website, and more. It’s also a great way to get dedicated followers to promote your products and services online, allowing you to have a wide customer base. But if you aren’t experienced with video production and your market’s current state, you may not meet your intended projects.

As such, it’s best to consult with an experienced team of digital marketing professionals who know the basics of producing successful video content for social media. This way, you don’t waste a second on clickthrough rates, advertising spend, and other marketing costs to meet financial growth targets!

Idealized for engagement and brand retention

If you want people to remember your brand, they must understand it in an exciting, easy-to-digest way. Videos are the perfect medium to do this because of their engagement qualities and effectiveness in regulating brand retention. In fact, it’s been said that 54 percent of consumers want to view more videos from brands they support. It also continues to grow in relevancy as the average Internet user watches six hours and 48 minutes of online videos!  

With the right video campaigns, you can easily incentivize consumers with high-quality products and services from your brand. You just need to translate them well to ensure the message sticks! So don’t forget to do your research and connect with the right video production professionals to get the job done right! This way, you can easily have a worldwide presence in the marketplace and continue for years to come!

Cost-effective and easy to repurpose for other platforms

You can easily screenshot, rehash, and compile old videos, especially if you have a strong brand following. You just need to execute it professionally to avoid producing redundant, unoriginal content. Fortunately, you can do so with the right video production experts. They even know how to read viral trends to see how your brand can become more popular quickly!


Launching different video content for your brand is a valuable marketing venture and brand awareness resource. Now that you have a better understanding of its benefits, you just need to collaborate with the right professionals. This way, you can maximize your money and time to become industry-disruptive and competitive. Start producing compelling video content today!

Are you looking for professional video production services in Owensboro to scale your business? Work with us at Oddball Creative Agency. We are your dedicated team of creatives, digital marketers, and advertising professionals, enabling you to connect with your target customers easily. Get in touch with us to make your next successful video campaign!

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