September 22, 2020
Digital advertising is one of the most powerful ways to market your business. Reaching audiences has never been easier, and with more than one way to reach your target audiences online, looking for the right digital advertising tool is paramount. Your ads need to be seen by the right people, and that goes beyond just crafting a catchy message—you need to figure out which platforms and tools to use, and one of the most effective ones out there is the use of display ads.
Unfortunately, the practice is shrouded in misinformation, making guesswork the made driving force of the equation. This makes reaching success difficult to achieve, as digital ads require precision and strategic planning.
To ensure that your resources and planning are well-worth it, here are the three most common mistakes display advertising creators make—and exactly why you need to avoid them:
Mistake #1: Focusing on achieving a single interaction
If you wish to succeed with display ads, you need to create campaigns that provide multiple layers of exposure. Most advertisers only focus on a single design and message, which causes them to miss so many opportunities. Creating a campaign that only reaches a handful of people is bound to fail, especially because the digital space is highly saturated with other messages. How do you ensure that you capture your audience’s attention?
That said, make sure that your display ads target audiences multiple times, in various ways. Don’t just focus on a single design—create multiple ones with the same message, as this maximizes the potency of your digital advertising plans. By doing so, you capture their interest, ultimately prompting them to partake in the buyer’s journey.
Mistake #2: Believing in the power of a single platform too much
Bear in mind that the digital landscape is vast and powerful—why focus on a single digital platform? This is a mistake most advertisers continue to make, under the impression that placing all their eggs on a single basket will help that platform perform better than expected. This is a far cry from reality, however, as the only way to reach success is to diversify.
The only way to beat the odds is to engage with audiences on multiple platforms. Allow users to see your creative ads on the web browser, only to see it again on their mobile devices, and then their email campaigns. Having your messages show up in various channels piques your customers’ interest, allowing them access to just enough knowledge to yearn for more.
Mistake #3: Placing too much importance on mobile games and applications
While the idea of targeting mobile games and applications may indeed work, bear in mind that most of the time, these are used by children. You may have been unknowingly spending too many resources on mobile devices, only to have them seen by children who have no buying power. They’ll naturally be disinterested by what you’re selling, no matter how catchy and creative your design may be.
Children will end up clicking away and skiing your display ad spend if only to gain faster access to their goal—playing games. That said, make sure to pay attention to your ad expenditures on mobile games and applications. Research heavily on their demographics and opt-out as necessary; you’re better off investing in other platforms!
The Bottom Line
In the fast-paced world of digital advertising, mistakes are inevitable. The digital world continues to shift and change, after all, so getting a campaign wrong can happen, but the important thing is to learn from them. As a business owner, it’s your responsibility to step back and reassess, taking careful steps towards learning. By keeping these mistakes in mind, you’ll be well on your way to more successful campaigns.
If you’re on the hunt for an advertising agency in Owensboro, Oddball Creative is the place to call. We are a full-service and advertising agency, made up of a talented pool of creatives passionate about helping businesses grow! With a strong desire to make a difference and help you achieve success, we’ll help you come up with strategies that make you feel like a winner. Reach out to us today!