We believe it is important clients understand the products and services they’re receiving with clarity and transparency. Even if you’re receiving SEO analytics reports, that doesn’t mean you’re currently receiving SEO services. There is a big difference between SEO set up and ongoing SEO work.
Most SEO work happens in the background; your website won’t necessarily appear or function differently on the surface, but ongoing SEO services put effort and strategy behind developing credibility and trustworthiness for your website. This work eventually wins over the search engines, and they move your website up into better rank positions faster.
Without getting too far into the technical aspects and jargon, here’s what ongoing SEO development looks like:
On-Site Optimization is the combination of all the On-Page SEO plus another set of rules dealing with site-wide conditions like coding, image size, loading speed, Meta information (the title and brief summary search engines go by get an idea of what it's all about), and more.
On-Page SEO ensures each page plays by the rules.