Brad Youngman was a political candidate running for sheriff against a popular, well-funded incumbent. The challenge: win the election.
We developed a comprehensive campaign strategy. Messaging was key to driving home that Brad was the right candidate for the job.
We developed the tagline, “Safe Homes, Safe Schools, and Safe Streets" to communicate priorities and connect with voters. This alliteration was integrated into every element of marketing collateral and advertising and distributed aggressively.
We focused our outreach on active republican primary voters via our proprietary voter targeting tool. Our digital advertising strategy enabled us to connect directly with eligible voters.
Our hands-on campaign management services and voter outreach strategy proved successful when we secured the win. Local media outlets considered this victory a "major upset," but we called it a "job well done."
"Oddball helped me develop my messaging as a candidate, create a strategy and budget to engage my voter base, and executed all of my advertising with an extreme level of detail. They made me feel like I was their only client, they poured their heart and soul into my campaign and it showed! I won a race that many said couldn’t be won, and I owe it to the team at Oddball."