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Why Small Businesses Need a Great Website: The Importance of Google Rankings and User Experiences

September 1, 2021

How does your website rank on Google? When was the last time you thought about it? If you are like most small businesses, you probably haven't even considered this question. But it's important to know because ranking well on Google is one of the best ways for a business to get more customers. This blog post is going to discuss why having a great website that ranks well on google matters and how we use modern web design in Owensboro to accomplish the goals of small business owners.


Why does it matter?


First, why does it matter if my website ranks well on Google? When someone searches for a specific product or service online, they are going to use google and other search engines to find the information that they need. If your website doesn't show up in those results (aka you don't have great rankings), then most people aren't even going to see your site.


How can ranking well impact my business?


Ok, I can see why I need to rank well on Google. But how exactly does my website's ranking correlate with the success of my business? Well think about it like this: if your website ranks number one out of 100 websites for a certain product or service that you offer, then there is a good chance that people are going to click through and buy something from your site (as long as they trust your brand). And even though only a small percentage of those searchers are actually going to make an immediate purchase, having them land on your site increases their awareness- which means more potential sales over time. On top of all that... we just talked about conversions! The better your rankings, the more likely someone will take action and become a customer.


How can I improve my Google Search rank?


So how do I make my website go from the bottom of Google to number one? The most effective way is through good content and modern web design in Owensboro, and we can help you achieve that goal. Having your own website built out by professionals will increase trust between you and your potential customers- which helps boost rankings. We use modern web design techniques here at Oddball Creative that are fast, user-friendly (so people don't get frustrated), mobile responsive (which means they look great on all devices), and even include SEO optimization options so you rank well with Google!


Ok...I think I got it now: ranking high on google increases sales because more people see my business's site, but having a quality website is the best way to do that.


Great! So if you're looking for a professional web design company in Owensboro, KY or want more information on why your website's rankings matter- give us call at 270-681-5491 today. We'd love to help your business grow with modern web design and an excellent user experience online.

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