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Web Optimization Tips To Improve Your Site In 2021 - Part 2

May 10, 2021

While we’ve already talked about things you can do to optimize your website, the last thing you want is to remain complacent. Things are always changing in the fast-paced landscape of the digital age and you’ll want to do all you can to stay ahead of the trends and most effective strategies to make the most out of your digital platforms. This is why we’ve prepared more web optimization tips that you can make use of to improve your site for 2021.


These tips range from simple changes that involve meta titles and meta descriptions to more comprehensive changes like improving technical SEO. If this is something that you want to know more about, read on for a list of tips that will help you optimize your site this year!


Use the Right Meta Title and Description


While you may not think much of them, meta titles and meta descriptions actually play an important role when it comes to optimizing your website. If you aren’t familiar with these terms, let us help you get up to speed. Meta titles are the titles that you see whenever you search for anything on your preferred search engine. The meta descriptions are the brief summaries of the article located below the meta titles.


You’ll want to make sure to make use of the right meta title and description to increase the likelihood of connecting with your target market whenever they search things up on the internet. So what goes into choosing the right meta title and description? Well, the first thing you want to make sure of is that your title should contain your targeted keywords. Aside from that, just make sure to have succinct and straight-to-the-point titles and descriptions. You’ll want your target audience to immediately understand what your website is about.


Optimize Images


While we’ve already briefly mentioned images in our last article on website optimization, it’s an element of your website that’s well worth paying extra attention to. This is because optimizing your images for search engine optimization (SEO) purposes is a great way to boost your site’s overall traffic.


Despite this sounding a little intimidating, it’s actually a lot easier than you may think. It’s really just about minding the details and making sure that your images are formatted correctly. The file format for images is vital. We suggest using WebP as this format takes less time to load on both browsers and mobile devices. You’ll also want to make sure you’re using the proper image alt tags. Alt tags are what provide context to your images, which in turn allows search engine crawlers to index an image correctly.


Improve Technical SEO


Lastly, improving your site’s technical SEO will help with your site’s organic visibility. This means thoroughly scanning your site for any technical errors that may be hurting your site from an optimization standpoint. SEO tools such as SEMrush and Ahrefs will come in handy and will help make this process infinitely easier.


Here are a few things that you’ll want to check for in regards to technical SEO:



Conclusion


Remember, there is no act too big or too small when it comes to optimizing your website. Even small changes can make a world of a difference when it comes to improving your site. Just keep all of the tips we mentioned in mind and you should be well on your way to maximizing your digital platforms.


Oddball Creative is an advertising and digital marketing agency in Owensboro that offers a wide range of professional services that can help your company improve its online presence. Reach out so we can start working with you today and start getting the most out of your online marketing campaigns!




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