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Web Optimization Tips To Improve Your Site In 2021 - Part 1

May 10, 2021

Your website is one of the more important parts of your business. It is the digital extension of your business that helps you reach more people and expand upon your customer base. Given its importance, you’ll want to do all you can to make sure that you’re making use of the optimal strategies and applying web optimization best practices.

Now, this is easier said than done as there are a multitude of ways to approach web optimization. To add to this, these strategies are also perpetually changing. To help you get started, we’ve put together a set of the best web optimization tips to improve your site for 2021.

Make Your Site Mobile Friendly

There’s no questioning that smartphones are one of the most popular ways to browse the internet. So much so that nearly three-quarters of the world will access the internet strictly using their smartphones by 2025. This is why it’s important to have a website that’s optimized for mobile as early as 2021.

So how do you go about optimizing your site for mobile? Well, the first thing you want to do is to make sure that your website’s design or theme works well on both browsers and smartphones. If you are in need of web design services, we here at Oddball Creative have got you covered. We’re the go-to solution when it comes to website design in Owensboro. We will ensure that your website is as responsive on mobile as it is on browsers.

Improve Page Load Speed

Another thing you’ll want to work on is improving your website’s loading speed. While this may seem trivial, loading speed can actually make or break your website. A good rule of thumb is to make sure that your pages load in under 3 seconds. Anything slower than that can lead to reduced traffic and lower conversion rates

You can improve your website’s load speed by compressing all the images on your site. The trick here is trying to achieve the perfect balance of quality and performance. For the most part, it would be best to keep images under 100 KB for the best results.

Fix Core Web Vital Issues

Core Web Vitals is the newest ranking factor that will launch in June 2021. This is something that you shouldn’t ignore if you’re looking to improve your search engine rankings. The way you can go about improving this is by focusing on the set of metrics that Google has set that is geared towards improving user interactivity, website loading experience, and visual stability of the site. Luckily, there are tools that can assess your website using these new metrics. Analytics software like Fintenza can help you address issues that your site may have with regards to Core Web Vitals.


Hopefully, these tips come in handy when it comes to optimizing your site for 2021. Remember, things shouldn’t end here as there are other ways to improve your site. Nevertheless, this is a good starting point that will help you get the ball rolling and is a good first step towards website optimization.

Oddball Creative is an advertising and digital marketing agency in Owensboro that offers a wide array of professional services that can help your company maximize its online presence in the digital age. Reach out so we can start working with you today and start getting the most out of your online marketing campaigns!

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