February 8, 2021
Straightforward, inexpensive, and a basic requirement for almost every transaction, you’d be hard-pressed to find someone that doesn’t use email on a daily basis! Email may be an age-old communication tool, but it continues to thrive and stay relevant in the digital marketing world today. As it turns out, good old fashioned emailing is one of the most effective ways to reach your customers and potential leads. Who knew that simple emails could actually have a significant impact on sales? By working with a reliable digital marketing agency, you can develop and launch effective email campaigns to convert your leads and watch your business grow! Here are some of those benefits.
It’s much easier to build your brand’s credibility through a professionally composed email that doesn’t look at all spammy—you wouldn’t want to receive persistent and useless emails in your own inbox. However, make sure not to bore your audience to death with too-serious subject lines! Creativity is very much welcome, and how you write your content should cater to your audience. Some customers love emojis and will respond very positively to emails that have one or two in the subject line. Other audiences might prefer clever yet genuine subject lines. Do your research to know what your target market likes, dislikes, and what their motivations are.
One useful feature of email marketing software is that you can segment your customers into different lists depending on their preferences. The result? Highly personalized content. One group of recipients could receive emails with one subject line, while the other group receives a different variation. Some emails might incorporate certain images, but others may be sent to audiences that prefer simple email designs with no added pictures. Suiting your email content to the user’s preferences as closely as possible will help you drive engagement!
Advertising agencies can help design and strategize your email campaigns to ensure that it boosts your sales. One great tip is to take advantage of impulse buying, especially during sales seasons. You can do this by featuring items that are often purchased along with the item your customer has in their shopping cart. If you’ve gone online shopping yourself, then you may have also noticed that similar items to your last purchases are always visible. This is another technique you can use to entice your customer. And last but not least, offer a special discount for your buyer’s future purchases. Everybody knows it’s hard to resist a good sale!
Emails from recognizable brands have nailed their brilliantly curated emails that each one they send is guaranteed to give the recipient something of value. Think of brands you know and love, like Spotify.
Now, imagine your business achieving the same standout brand name, such as Spotify. How would your emails look when they arrive in your customers’ inboxes? What can you solidify in your branding to make it just as identifiable as the big names you are so familiar with? The value you provide with every email you send carrying your brand identity is what will push you ahead of your competition.
Sometimes, all it takes is a thoughtful email from a brand you respect and admire to make your day. Everybody has been through that at some point, and that sentiment still holds true for most people. When the businesses that customers patronize make an effort to send emails that are relevant and address their pain points, it fosters a better relationship between business and customer. This way, your business will likely gain another conversion, and your customer will have their needs met—a win-win!
Nobody should ever underestimate the power of email in this day and age. More than just a way to communicate with each other, email allows business owners the opportunity to market much more closely with their current and potential customers. With so much being thrown at them, your audience might feel bombarded with sales and product launches. But a well-curated message in their inbox will make them feel looked after, cared for, and listened to, which is something your business should strive to provide with the magic of a simple email.
At Oddball Creative, we are a marketing company in Owensboro that provides full-service design and advertising to our clients. Our goal is to make a difference in the success of small to medium-sized businesses. Get in touch with us today for the marketing services you need!