July 20, 2021
Ranking websites has become more challenging than ever before. Years ago, you could just pick an exact match domain (EMD) name, and you could raise your hopes in having high website validity and ranking power. However, the times changed, and Google realized that a good domain name would no longer cut it. Today’s search engine algorithms are more thorough than ever, and you need to meet many different criteria to rank well on results pages.
So, if you’re wondering if your domain can affect your SEO ranking, the short answer to that question is a resounding yes.
Digital marketing now provides emphasis on picking the right domain name. A good marketing strategy pays attention to choosing an uncomplicated domain that perfectly represents the company branding.
Moreover, companies should also be attentive to their top-level domain (TLD). Businesses and organizations are usually advised to have a .com domain because most customers think that is how a website address should end. In short, customers will find your website much more easily if it ends in .com.
Do you want to learn more? Let’s dig a little deeper.
Domain names have a high impact on PPC. It is helpful to have a keyword in your domain, mainly if you have limited space for ads. Some people look for specific products, not companies, which is why PPC ads are an essential component of your digital marketing strategy. You should also know that local SEO metrics improve when locations are included in your domain or subdomain.
No one can answer you with a straight yes or no because it depends on your brand and your website’s current reputation. For example, established companies and websites do not necessarily need to change their domain names because customers are already familiar with their current ones. There might be a negative impact if they decide to change an already thriving domain name.
If you are already a well-known company, you can just focus on delivering quality content, building referral links, and garnering good reviews or influential mentions instead of changing your domain name.
However, if you are a new brand and you’ve realized that your domain name is weak, then a change will only do you good. An exact match domain does not guarantee you success and may even limit your growth potential. You have to consider other strategies that you can utilize aside from including keywords in your domain. Focus on getting the best SEO results through different marketing tactics to highlight your products or services and your company itself.
Another thing to remember is to keep your URL readable and professional-looking. Digital marketing has become a significant part of every business today. You have to make sure that you do not only keep up with your competitors but that you stand out from the crowd.
SEO can be intimidating because numerous factors can affect its performance. For instance, your domain name is an essential component, and lots of business owners don’t know that.
If you’re only starting now, you can get experts to help you catch up. You can look for companies or teams specializing in search engine optimization to help you achieve a high website ranking and widen your reach!
Oddball Creative Agency is a full-service design and advertising agency that can help you with these needs. We offer excellent services in digital marketing in Owensboro, and we provide top-notch guidance throughout the process. Let’s talk—give us a call and let’s start elevating your business!