July 26, 2021
Over the last year, the world underwent some majorly stressful circumstances that also led to uncertainty. This was, of course, due to the global novel coronavirus pandemic. However, with the rollout of vaccines, restrictions are slowly being adjusted and lifted in certain places. It's led people to slowly see the light at the end of a long, dark tunnel and resume normal living—unless you're someone that's in the profession of marketing.
There are still a lot of tough hurdles that need to be dealt with in terms of digital marketing. It's all because Google decided to do a major rollout of algorithm changes. A number of them affect search engine optimization since they involve organic rankings.
There are two main categories for all of these: Broad Core and Named Algorithm Updates.
To understand the Core Web Vitals update, we must look into the Named Algorithm Updates first.
Updates under this category include Mobilegeddon, Panda, Medic, and Penguin. These updates were set out in order to address particular algorithm concerns. Issues include, but are not limited to:
As previously mentioned, there are particular issues that each update seeks to address directly. One of the Named Algorithm Updates is the Core Web Vitals Update which came out back in June.
In a nutshell, these updates are the beginnings of UX metrics that are measurable. This is in relation to the overall ranking of a website. There are no metrics that are set in stone just yet; at present, the set is interactivity, loading, and virtual stability.
As the name suggests, Google makes rather broad, unspecified little adjustments to the importance, weight, and order of signals as well as factors that determine rankings. One such update was released in two parts during June and July. It's all part of keeping their position as an industry leader and an authority in searching the web. They gained this position as the world's leading search engine through having incredibly accurate search results. That's why a regular algorithm update is done, to serve users best and ensure that the results they produce are fully accurate. It should be noted that, for the most part, most algorithm shifts aren't even obvious. Sometimes, however, they can have a considerable impact and require a public announcement from Google.
Conclusion
Google has been making a lot of changes to its algorithm as of late, divided into the categories of Broad Core Updates and Named Algorithm Updates. One of the most notable Named Algorithm Updates was the Core Web Vitals one, which introduced measurable UX metrics. Named Algorithm Updates are always after specific algorithm areas; Broad Core Updates, on the other hand, has a more general scope and looks into a website's every aspect.
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