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4 Steps To Plan A Social Media Video Marketing Campaign

January 13, 2021

Due to the global pandemic, people nowadays tend to stay at home and watch videos to pass the time. They go to streaming sites to watch content, and most of the time, promotional videos and advertisements as well. These ads can be categorized as video marketing, which is a concept that is probably as old as videos themselves. However, using it may be a little tricky because the landscape keeps changing.

If you are looking to incorporate video marketing in your business marketing strategy, you have to understand what video marketing is. Video marketing is one of the most powerful online marketing tools a business can use to build brand authenticity and connect with its audience.

What Is Video Marketing?

Video marketing is one of the most effective digital marketing techniques for attracting potential customers. Video content can direct customers to products and services that a company is trying to sell.

At the moment, social media is the biggest platform for distributing video marketing material. Since most target audiences, regardless of age and other demographics, use social media, it is the quickest and most convenient way to reach a large audience across many markets.

However, even if a wide audience has access to your videos, it doesn’t automatically mean they will watch them. This is why you need to have a solid social media marketing strategy before creating content and posting it on social media.

Steps in Planning a Social Media Video Marketing Campaign

If you are planning to use social media in your marketing campaign, here are a few steps for you to follow to do it successfully.

1 - Set Marketing Goals

The first thing you need to do is to establish marketing goals. If you are a beginner, it is wise to only set up one goal as a starting point. The first goal is usually that of brand awareness. Once you are clear on what goals you want to achieve, you will be ready to move on to step two.

2 - Define Your Audience and What Platform to Use

Determine your target audience and look into what types of platforms they use regularly. Facebook, Instagram, and YouTube are some of the most common platforms used in a social media marketing campaign. However, TikTok and Snapchat are also popular options.

3 - Map out the Videos You Want to Create

After you figure out what platforms you want to use and who your target audience is, you can get started on the third step. Make a detailed plan of the videos you are going to create. Keep in mind that you need to tie them in with the original goal that you set in step one. After creating your plan, start creating your content and post!

4 - Analyze Results

The final stage is about analyzing whether you were successful at using video marketing to drive traffic to your website and make sales. Tweak the parts of your strategy that need to be changed until you get the results you want.


There are many types of marketing, but video marketing trumps the others because of the popularity of online videos these days. Using the right type of videos in your marketing strategy will go a long way in terms of increasing traffic to your website and conversions to sales as well.

Oddball Creative is a full-service design and advertising agency located in Owensboro, Kentucky. Our team is made up of designers, entrepreneurs, developers, and creatives with a passion for marketing businesses in unique ways and shattering goals with every new project! If you need an advertising agency in Owensboro, contact us today!

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