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4 Myths About Display Advertising

March 30, 2021

Promoting your products and services online is essential for your business’s growth, and one effective way to do this is by digital marketing. Another method is display advertising, which uses images, logos, videos, and other visual elements to communicate your message. You can post this type of ad on social media, websites, and apps.


Well-thought-out display ads have the power to grab your target audience’s attention, let you track and monitor your ad engagement, and raise awareness about your brand. They offer many benefits, but many business owners don’t use them to their advantage, mainly because of misinformation due to myths surrounding them.


If you are one of those entrepreneurs, you miss out on the opportunity to unleash your business’s full potential. To help you become more informed about this advertising method, here are some of the common misconceptions about display advertising you should stop believing:


Myth #1: Display ads don’t increase conversion rate


Many people tend to believe that display ads only increase brand awareness but don’t boost conversion rates. This common misconception is caused by last-click conversion, which gives credit to the final click before purchase. Indeed, only several users click directly through ads, but it does not account for all of the users who ended up making a purchase made within a specific time frame after they viewed the advertisement.


Myth #2: Display ads are too expensive


Many claim that display advertising is a poor investment because you won’t get your money’s worth, but this is an outdated belief. Due to innovation, such as programmatic technologies, display ads are now a more cost-effective option to promote your goods and services, and you get more bang for your buck.


Myth #3: Display ads fail to reach the right audience


Gone are the days of the “spray and pray” ad buying method when you spend lots of money to purchase advertising space and then hope your ad gets to the right audience. With modern display advertising, you have the power to reach your target audience with greater precision than ever before.


Programmatic technologies use machine-learning algorithms to collect and evaluate user behavior and let you launch retargeting campaigns. By leveraging this data through your campaign, you are assured that your display ads reach those most likely to buy from you or get your service.


Myth #4: Display ads don’t let you accurately measure the results of your campaign


Monitoring your advertising campaign results is essential to help you identify what works and what doesn’t. This will help you make the necessary adjustments to ensure the success of your campaigns. Using display ads to promote your business can let you effortlessly assess and track the results and eventually achieve your goals with easy-to-use dashboards containing real-time data.


Conclusion


With the tough competition, you need to be proactive in ensuring that you stay ahead of your competitors and grab your current and potential customers' attention. This is why display advertising is vital. If you used to believe in the misconceptions about display ads listed above, you should stop believing them right away, consider making them part of your marketing strategy, and partner with a trusted marketing company like ours.


If you need help from a reputable advertising agency in Owensboro, then you’ve come to the right place! At Oddball Creative, our team consists of entrepreneurs, developers, designers, and creatives specializing in marketing, design, video production, and website development. Contact us to learn more about how we can help you!


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