Existing clients: log in to your client portal here

3 Ways Social Media Can Help Your Business Bounce Back

April 6, 2021

Over the past year, thousands of businesses have closed because of the pandemic. This is even more worrisome when you consider that more than half of these businesses won’t be reopening even as the world begins to recover. But the road ahead will be tough even if your business has survived the economic fallout caused by the global pandemic. This is why you’ll want to do all you can to set yourself up in a way that puts you in the best spot to recover so that your business can bounce back.

Well, one effective tool that can help your business is social media. Indeed, social media marketing has become essential to any modern business. So, how can social media help your business recover from the pandemic? If you want to know the answer to this question, read on as we break down three ways social media can help your business bounce back!

1. It Makes Your Business More Visible

Social media has helped businesses reach millions, if not billions, of people from all over the globe. This is because of the sheer number of people that use social media regularly. In fact, Facebook alone boasts a staggering 2.7 billion monthly active users. By making use of social media, you can effectively boost your businesses’ overall visibility!

A single post, tweet, or story can be seen by thousands of your customers almost instantly. This makes social media marketing one of the most cost-effective ways to market your business. Given that a vast number of people will see your content on social media, you’ll want to make sure that all of your content is up to par. This is why we here at Oddball Creative, a full-service digital advertising agency in Owensboro, specialize in social media marketing. We help ensure that all of your content is optimized to generate leads and increase engagement!

2. It Helps You Connect With Your Customers

Aside from making your business more visible, social media also helps you connect with your customers. Social media allows your customers to communicate with you and interact with your content to raise the overall engagement that your customers have with your business. This is important as businesses that engage with their customers are more likely to be supported by their customer base once the world regains a sense of normalcy.

3. It Encourages Genuine Testimonials and Reviews

Keep in mind that your reputation is one of the most important aspects of your business. It can even be what determines whether or not customers will want to do business with you. This becomes doubly important in a post-pandemic world as you’ll be looking to regain your footing and bounce back from the economic hit that your business has taken over the last year. Now, one way social media can help is through genuine testimonials and reviews.

Because your customers can engage with you, they are also more likely to express their gratitude for the service or products that you provide for the entire world to see. Now, what you have to understand is that this works both ways. If a customer has a poor experience with your product or service, they will also leave a negative review, and this will hurt your business!


Hopefully, this article has convinced you of the importance of social media when it comes to bouncing back from the global pandemic. When used correctly, social media can be a powerful tool to help your bounce back. The key here is to make the most out of your digital platforms!

Oddball Creative is a digital marketing and advertising agency in Owensboro that offers a wide array of professional services to help your company maximize its online presence. Reach out to us today so that we can start getting the most out of your social media marketing campaigns!

Current clients, login to your Client Portal

Client Login